Branding IBM for iOS
I worked with visual designers, the Apple Store compliance team, and front-end development to ensure the app icon adhered to IBM brand guidelines for AI products and to Apple Store compliance around dark mode and legibility. We also ensured that the icon design communicated the core value add and capability of the product in a bold graphic.
Project Role
Design Lead
I advise the design of the iOS application, including front-end and API level requirements, in order ensure to experiential parity between the app and IBM Visual Insights (the model builder). I worked directly with iOS UX designers and the CoreML Apple team.